Tour de Fat Bicycle Festival in Milwaukee

Posted by Doug Shidell, June 19th, 2012

New Belgium Brewery has hosted Tour de Fat bicycle festivals around the country for 13 years. Celebrating bikes, beer and fun, the festival highlight is always the car for bike trade, where one local resident hands over his or her car keys and promises to go car free for one year. In exchange the rider gets to spend $2,250 on the bike of their choice at any local bike shop.

On July 14, Milwaukee will celebrate its third year of the festival. All festivities begin and end at McKinley Marina on the shore of Lake Michigan in Veteran’s Park. Festivities include a costumed bicycle parade, New Belgium beer, food, entertainment, bike contests and other fun activities. The festival is free. Funds from beer and merchandise sales help fund efforts by the Wisconsin Bicycle Federation to make Wisconsin a better place for bicyclists.

Filed under: Bikeverywhere News